Apple Inc. (AAPL), without much effort on its part, is making rapid headway in selling to corporations.
After years of being the also-ran to Microsoft Corp. (MSFT) in the workplace, Apple has seen its iPad become a standard business tool.
According to an IDG Connect survey, 51 percent of managers with iPads say they “always” use the device at work, and another 40 percent sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.
Even as Amazon.com Inc. (AMZN)’s Kindle Fire and other tablets play catch-up in the consumer market, the iPad faces little competition among corporations such as financial services and pharmaceutical firms. Apple’s iPhone, meanwhile, is the top- selling smartphone, forcing businesses to accommodate workers who use it.
That has helped set the stage for Apple’s Mac computer to make its own inroads in the corporate world.
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Tagged with: apple inc • corporate • enterprise • enterprise apps • microsoft • return on investment • roi
Filed under: App News • Enterprise Applications
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Thanks for that awesome posting.
I Agree, there’s a huge shift taking place in the world at the moment. How we communicate is changing – those who are refusing to adapt are dragging the world down with them.
The iPad is really starting to get accepted in the corporate space. Our company just invested in them for the sales team.
The iPad is really taking hold. Just about everywhere you go you see people with them. We are thinking about getting them for all our field staff now as well and then we will build an app for them provided we can get the information out of our existing system.