MCDONALD’S is testing a mobile phone app that would allow users to order on the run.
The Herald Sun is reporting a pilot app has been trialled in two Australian stores and McDonald’s is reviewing the results.
McDonald’s Australia spokeswoman Skye Oxenham said it was too early to say if it would be introduced across all stores.
If the system could be dovetailed with over-the-counter service, Australia would be the first country to introduce it, Oxenham said.
But health experts fear the app could make fast food seem too readily accessible.
Nutrition Australia spokeswoman Megan Alsford said she hoped it wouldn’t encourage users to eat more junk food.
“It’s hard to say if this app would increase visits to McDonald’s but I would hope people would still see McDonald’s as an occasional treat and not an everyday food,” she said.
Filed under: App News
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