We are at a critical turning point, not locally, not nationally, but globally!

This is a point in time that comes around only in several decades, a defining point in history, a time of deep, wide, and fundamental change to our very lives.

The aim of this site is to become a central point for discussion around this exciting time, a time where every industry world wide is fighting hard for survival and growth against the GFC and the impact of online vs bricks and mortar on the one hand, and suddenly having amazing new channels and platforms for internal and external engagement and delivery through mobile devices on the other.

In the same way that the mechanisation and automation of manual processes had a world-wide fundamental impact during the “Industrial Revolution“, 2012 will become known as the start of the “Appdustrial Revolution”.

Since the industrial revolution, the world-wide economy has been directly effected by the ability of automation in industry, from circuit board manufacturing to cars on the assembly line. This progress has continued to push the boundaries, building more and more complex, faster and better products whilst reducing costs. However, the fundamental approach to other parts of the industry have only changed gradually.

Throughout the 1900′s, advertising, client engagement, process implementation and customer interaction all utilised snail-mail, customer service desks, phone calls and then the automated call centres.

With the introduction of the Internet in the 90′s came the heralding of the “digital age”, the age of the web site, the customer portal, the email address, the rss feed, the intranets and secure VPNs. But this was only a STEP in the right direction. The use of the internet still required a stationary solid point of reference, instead of a physical address, emails went to a virtual address, which you could now access from your home, your work, and even an internet cafe.

But now, in the Appdustrial Age, the second stage of phasing out OLD and ANTIQUATED communication, engagement and collaboration methods has arrived in the guise of the mobile device. This, believe it or not, has been predicted for decades, it is the arrival of end-user ubiquitous computing! Finally!

The internet was only a stepping stone, for all it’s benefits it lacked immediacy in the form of direct connection to the user. It is a platform, a delivery mechanism, and enterprise and government have struggled to utilise it to it’s full potential. Why? Because without the current generation smart phones, it had a piece missing, a piece that was essential to realising it’s full potential.

If you do not understand the ramifications of this fundamental change to our lives yet, you need to understand this. If you are a business, any business in any industry, you need to adopt this and you need to do so now. If you do not adapt and adjust to this new paradigm, you will follow the same factories of the past that refused to automate, you will become extinct.

In this time, in 2012, there will be a massive reshaping of the corporate landscape (not to mention government), the GFC second phase will hit, the companies on the edge will fail unless they act now! The only way to survive this time is to embrace change and use it to your competitive advantage.

So HOW? You need to seek out a global leader on mobile applications for advice on how to integrate them into your business, you need to find an expert in this field and engage with them at a strategic level to learn how the “Appdustrial Revolution” can push you out in front of your competitors, so you can survive.

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Filed under: App Innovations • App News

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