The Australian Financial review on January 21-22, 2012, ran a front page story entitled “Bosses warn of a tough 2012″.
This is really no news to us in the know right? What is interesting is the quote “We have entered an era of capital being a costly component of a balance sheet…”
So how can anyone fund work in Apps?
Well, it CANNOT be a question of buying an app, don’t think of apps as a marketing or capital expenditure sunk cost, if you approach them in this fashion, then your predictions will become reality.
Instead, think of app development as a cost-saving exercise, look at processes and identify the costs that will be cut and use them to form your argument for Return-on-Investment. Read the rest of this article



