Imagine creating an application for under $100,000 and have it downloaded and used by over 10 million people! That’s exactly what Zippo did—taking advantage of this lucrative marketing avenue.
Studies show that people who download an app will share it with at least one other person. This means that Zippo have marketed themselves to over 20 million consumers. Run the numbers and you’ll see that the brain trust at Zippo are on to something here. Read the rest of this article