Sunday, February 26th, 2012 at
Scientifically, the medical field is on the cutting edge. Technologically, they can often be slow adopters despite the potential return on investment, both in terms of finance and in the potential to save lives.
However, we are now seeing the development of apps for hospitals and other medical facilities on the back of user-driven demand that is pushing a new technology into this area faster than ever before.
Doctors are now demanding iPads and other tablets, if only to improve their own personal efficiency in the first instance however thoughts of the benefit a completely integrated Hospital Management System driven by mobile technology make you wonder exactly how far this can go.
The first steps have already been taken and it is not just the Apple iOS that is attracting the attention of the medical community with Google’s Android OS being considered as a more open platform than that which is on offer from Apple. Read the rest of this article
Monday, February 6th, 2012 at
Apple Inc. (AAPL), without much effort on its part, is making rapid headway in selling to corporations.
After years of being the also-ran to Microsoft Corp. (MSFT) in the workplace, Apple has seen its iPad become a standard business tool.
According to an IDG Connect survey, 51 percent of managers with iPads say they “always” use the device at work, and another 40 percent sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.
Even as Amazon.com Inc. (AMZN)’s Kindle Fire and other tablets play catch-up in the consumer market, the iPad faces little competition among corporations such as financial services and pharmaceutical firms. Apple’s iPhone, meanwhile, is the top- selling smartphone, forcing businesses to accommodate workers who use it.
That has helped set the stage for Apple’s Mac computer to make its own inroads in the corporate world.
Read the full story here
Wednesday, January 11th, 2012 at
Imagine creating an application for under $100,000 and have it downloaded and used by over 10 million people! That’s exactly what Zippo did—taking advantage of this lucrative marketing avenue.
Studies show that people who download an app will share it with at least one other person. This means that Zippo have marketed themselves to over 20 million consumers. Run the numbers and you’ll see that the brain trust at Zippo are on to something here. Read the rest of this article